Tag Archives: Link building

Benefits of Link Building

Link building is a process of getting other sites to link to a page on your site. It helps to attract high authority sites, ultimately attracting more traffic. A while ago, an SEO agency relied on a few automation tools to generate backlinks, but after Google’s Penguin algorithm was launched, firms in London had to change how they built links. Today, SEO companies require skill to build links, but given the benefits that link building brings, sites can’t overlook this crucial SEM tool. Next is a look at the advantages of link building.

Improves Domain and Page Ranking

When ranking pages, Google evaluates a site’s quality and quantity of inbound